Tag Archives for " Garden Tourism "

Annual Greater Victoria Flower Count

By Scott McDonald |

Victoria Flower Count 2020

March 11 @ 6:00 pm

Victoria Flower Count 2020

Are you ready for the 2020 Victoria Flower Count?

The 2020 Victoria Flower Count will be the 45th iteration of the event and  takes place March 4 to 11, across the greater Victoria area on the southern tip of Vancouver Island. Which municipality will become the “Bloomingest Community” this time around?

Each municipality across Greater Victoria is encouraged to take up the challenge. People reporting flower counts will have their number attributed to their community. Whether they live on the Saanich Peninsula or in Sooke, every flower counts, for their own community and for the overall total.  

The City of Colwood has claimed the title the last five years running, 2014 to 2018, but last year, the City of Victoria, with 19,948,306,872 blooms counted, reclaimed its traditional mantle.

Students and schools are also major part of this counting effort and the the winning Grade 4 or 5 class will receive a trip the The Butchart Gardens!

Results are recorded daily on the 2020 Victoria Flower Count website. Final tallies are released to media outlets across North America to show spring arrives in Victoria, BC first!

Go to flowercount.ca to add your count between March 4th to 11th, 2020.

The light-hearted event brings national and international attention to the fact that Victoria, also known as the city of Gardens, has the mildest climate in Canada. Even now the blooms are turning the greater Victoria area pink!

L’un blossoms in Victoria, BC — February 2020

The greater Victoria Flower Count is jointly organised by Destination Greater Victoria, The Butchart Gardens and The Victoria Chamber. Gardens British Columbia is proud to be a sponsor of this event.


Need practice counting? Check out The Butchart Gardens 2020 Spring Prelude indoor garden, on until March 15, 2020.


While you are waiting to count the blooms, why not brush up on your #FlowerCount history and read: 5 Surprising Facts About Victoria’s Flower Count.

Also, don’t forget to post your photos to social media during the count and use the above hashtag for a chance to win a Butchart Gardens experience!


Details

Date:
March 11, 2020
Time:
6:00 pm PST
Cost:
Free
Event Categories:
,
Event Tags:
, , ,
Website:
https://flowercount.com

Organizer

Tourism Victoria
Phone:
250-414-697
Email:
jim.zeeben@tourismvictoria.com
Website:
http://www.tourismvictoria.com

City of Victoria

1 Centennial Square
Victoria, British Columbia V8W 1P6 Canada
+ Google Map

Garden Tourism Development at BC Tourism Conference

By Scott McDonald | Garden News

BC Tourism Industry Conference 2018

Garden Tourism Update and British Columbia’s Garden Tourism Sector Development at the BC Tourism Industry Conference 2018

Gardens British Columbia is pleased to collaborate with and be the topic of a seminar titled, B-2 Sector Development: Where the Rubber Hits the Trail and Going Gardens Tourism, at the BC Tourism Conference in Kelowna, BC, March 7-9, 2018. The Conference is a high level forum for tourism businesses, destination marketers, and stakeholders from around British Columbia to learn from experts and each other about the key issues, challenges and best practices in the industry.

Brian White, a a keen member of Gardens BC, representing Royal Roads University’s Hatley Park National Historic Site will present a paper on Gardens BC sectoral development and has kindly allowed us to publish a peek at the abstract:


The garden experience in a particular state or region is often presented as a marketable
tourist/visitor attraction, but the structure of the collective management and marketing of the garden tourism sector is not usually presented as a case study. In this paper, the development of Gardens British Columbia provides a sectoral case study. The membership heterogeneity of Gardens BC reflects the widely varying nature of the garden experience in the province, and provides an opportunity to examine the tourism industry sectorial approach used to provide effective marketing and promotion for export-ready gardens and garden communities. In particular, the garden manager’s leadership, collaborative approach, and the existing sectoral marketing methodology of Destination British Columbia (formerly Tourism British Columbia) provides a pathway for other jurisdictions wishing to enhance and market this highly interconnected sector.
Key Words: Garden tourism, tourism sector organization, garden management, garden tourism marketing.

Alison Partridge of Going Gardens, spent 20 years in the New Zealand tourism industry and then 10 in Canada as the Director of PR and Marketing at The Butchart Gardens. And in the last almost 10 years has developed deep insight into international garden tourism, traveling to the world’s gardens with Proof Positive Solutions/Going Gardens, that advises developing tourism product and business. She will give updates on hotspots for international garden tourism, what the developments and trends are and give a glimpse into what the future might hold for tourism in the garden sector not only internationally, but for the British Columbia garden tourism sector as well.

If you are attending the conference, join the panelists in this session to learn about the development of each of these sectors – where they are at, how they got there and where they are going. Understand the importance of having a vision, working collaboratively and having strong leadership to continually evolve a sector and achieve success.

For anyone who wishes to read Professor White’s BC Garden Tourism Sectoral paper, please email us after the conference and we would be glad to send you a copy.

If you liked this article, you may also be interested in: Gardens British Columbia Launches Innovative New Web Site.

Garden Tourism Readiness Workshop – Vancouver

By Scott McDonald |

Garden Tourism Readiness Workshop - Vancouver

Garden Tourism Readiness Workshop – Vancouver

Monday, November 7th – 10:00am until 2:30pm, at Dr. Sun Yat-Sen Classical Chinese Garden.  Lunch included.  Cost:  FREE

Gardens BC and the Dr. Sun Yat-Sen Classical Chinese Garden would like to invite you to a complimentary garden tourism readiness workshop lead by seasoned marketing specialist Richard Innes. The workshop will focus on helping garden organizations and venues to develop new or enhanced garden experiences that have appeal to the tourist or visitor market. For more information about the workshop, please see the attached PDF below. We hope you can join us on November 7, 2017.

For full details download the Garden Tourism Workshop Invitation

Reserve your place now by emailing your Full Name, Company Name, Contact details by November 3rd to Debbie Cheung: Tourism Workshop RSVP

FACILITATOR – RICHARD INNES, President, Brain Trust Marketing & Communications

Garden Tourism Readiness Workshop – Victoria

By Scott McDonald |

Garden Tourism Readiness Workshop

Garden Tourism Readiness Workshop – Victoria

Monday, November 6th – 10:00am until 2:30pm, at The Butchart Gardens, Gift Store Conference Room.  Lunch included.  Cost:  FREE

Launched early in 2017, the Growing Our Markets (GOM) project is an 18-month national program. Phase One was designed to establish Destination Garden Networks (DGN) in 10 communities across the country. It presented an opportunity for individual garden organizations and venues to continue do what they do well, then leverage and enhance that by working together with like-minded organizations. The initiative provided tools to enhance the appeal and sustainability of GOM participants through development of community-based garden experiences along with local, provincial, and national marketing synergies. Special attention was directed at creating enhanced activities around Garden Days.

Phase Two of the program, to be implemented in Fall 2017, will focus on helping garden organizations and venues develop new or enhanced garden experiences that have appeal to the tourist or visitor market. This phase also incorporates training on how to reach/attract appropriate visitor markets to grow tourism revenues at individual gardens and the within the community.

To accomplish this, a series of Garden Tourism Readiness Workshops have been scheduled in each of the 10 communities between Oct 23 and Nov. 9, 2017.

                         AGENDA

  • Welcome & Introductions
  • Landscape/Context: The Tourism Market
  • Tourism Market Readiness: Why? What?
  • Experiential Tourism: Imperatives
  • Break
  • Knowing Your Ideal Guest/Target
  • Application to Your Garden/Business: Discussion
  • Facilitated Working Session

Participants: Senior marketing and curatorial managers of garden sites and attractions, senior marketing and product development managers at tourism destination marketing organizations, municipal/regional economic development officers, senior program managers at Chambers of Commerce/Business Improvement Areas, local tourism business owner/operators (accommodators, restaurateurs, retailers, other attractions).

Outcomes & Deliverables: Participants will have an opportunity to better understand the tourism market, how these consumers differ from the local customer and how to develop specific garden tourism experiences. This facilitated workshop will provide participants with the essential components of experiential tourism development and practical “how to” instruction for incorporating garden assets into appealing tourism experiences. Interactive and participatory, this workshop will give participants the opportunity to create unique garden tourism experiences collaboratively with peers and colleagues to attract new visitors at a higher yield.

Full details download the Garden Tourism Workshop Invitation

Reserve your place now by emailing your Full Name, Company Name, Contact details by November 1st to Dale Ryan:  Tourism Workshop RSVP

FACILITATOR – RICHARD INNES, President, Brain Trust Marketing & Communications