Gardens British Columbia launches innovative new website

By Scott McDonald

Dec 15
Gardens BC new website

media release header
Gardens British Columbia launches innovative new website

Visit gardensbc.com and explore British Columbia’s exquisite Gardens

 

Victoria, BC, December 15, 2015 – Gardens British Columbia is pleased to launch its new website in partnership with Destination British Columbia. As an officially recognized tourism sector, it is estimated there are currently between 50 and 100 gardens throughout British Columbia that are active in marketing their experiences.

“We recognize that online communications is very important to garden visitors,” says Dave Cowen, President of Gardens British Columbia and General Manager for The Butchart Gardens. “We are very pleased to launch our new website, which allows for greater recognition of some of BC’s premier gardens and we will continue to look for fresh new ways to engage visitor’s and garden enthusiasts alike through our website and social media platforms.”

Highlights of Gardens British Columbia’s new site include:

  • Rich imagery and visual elements grab attention
  • Simplified navigation with improved user experience
  • Streamed Garden events and an integrated blog in the form of a news feed
  • Robust member pages with video/maps and social
  • Integrated social media
  • Responsive design

The website project was funded jointly by Gardens BC and Destination British Columbia’s Experiences BC sector development program.

Garden enthusiasts, residents and visitors to British Columbia are encouraged browse the site at www.gardensbc.com to learn more about BC’s garden tourism experiences.

Gardens BC is a non-profit organization formed in 2008 to assist in promoting Garden Tourism throughout the region. Currently there are 11 member gardens and partners. Gardens BC is actively seeking new members and looking to expand the provincial directory on the website.

For more information contact:
Dale Ryan, Marketing Committee Co-chair, Gardens BC
daleryan@butchartgardens.com
250-544-4499

 

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About the Author

Digital strategist, destination marketer, and garden tourism enthusiast, Scott McDonald can be found searching out the next offering on the BC Ale Trail or discovering something unique about a garden or local hidden gem. Previously a digital marketer at The Butchart Gardens and Canada 150 Community Leader for the City of Colwood, he is a member of the GWA: The Association for Garden Communicators.