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Garden Tourism Readiness Workshop – Victoria

November 6, 2017 @ 10:00 am - 2:30 pm PST

Garden Tourism Readiness Workshop

Garden Tourism Readiness Workshop – Victoria

Monday, November 6th – 10:00am until 2:30pm, at The Butchart Gardens, Gift Store Conference Room.  Lunch included.  Cost:  FREE

Launched early in 2017, the Growing Our Markets (GOM) project is an 18-month national program. Phase One was designed to establish Destination Garden Networks (DGN) in 10 communities across the country. It presented an opportunity for individual garden organizations and venues to continue do what they do well, then leverage and enhance that by working together with like-minded organizations. The initiative provided tools to enhance the appeal and sustainability of GOM participants through development of community-based garden experiences along with local, provincial, and national marketing synergies. Special attention was directed at creating enhanced activities around Garden Days.

Phase Two of the program, to be implemented in Fall 2017, will focus on helping garden organizations and venues develop new or enhanced garden experiences that have appeal to the tourist or visitor market. This phase also incorporates training on how to reach/attract appropriate visitor markets to grow tourism revenues at individual gardens and the within the community.

To accomplish this, a series of Garden Tourism Readiness Workshops have been scheduled in each of the 10 communities between Oct 23 and Nov. 9, 2017.


  • Welcome & Introductions
  • Landscape/Context: The Tourism Market
  • Tourism Market Readiness: Why? What?
  • Experiential Tourism: Imperatives
  • Break
  • Knowing Your Ideal Guest/Target
  • Application to Your Garden/Business: Discussion
  • Facilitated Working Session

Participants: Senior marketing and curatorial managers of garden sites and attractions, senior marketing and product development managers at tourism destination marketing organizations, municipal/regional economic development officers, senior program managers at Chambers of Commerce/Business Improvement Areas, local tourism business owner/operators (accommodators, restaurateurs, retailers, other attractions).

Outcomes & Deliverables: Participants will have an opportunity to better understand the tourism market, how these consumers differ from the local customer and how to develop specific garden tourism experiences. This facilitated workshop will provide participants with the essential components of experiential tourism development and practical “how to” instruction for incorporating garden assets into appealing tourism experiences. Interactive and participatory, this workshop will give participants the opportunity to create unique garden tourism experiences collaboratively with peers and colleagues to attract new visitors at a higher yield.

Full details download the Garden Tourism Workshop Invitation

Reserve your place now by emailing your Full Name, Company Name, Contact details by November 1st to Dale Ryan:  Tourism Workshop RSVP

FACILITATOR – RICHARD INNES, President, Brain Trust Marketing & Communications


November 6, 2017
10:00 am - 2:30 pm PST
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The Butchart Gardens
800 Benvenuto Ave.
Brentwood Bay, BC V8X 3X4 Canada
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1 (866) 652-4422
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