2019 North American Garden Tourism Conference

By UBC Botanical Garden | Garden News

2019 North American Garden Tourism Conference

Garden Tourism Conference Comes to Victoria, BC — November 3 – 5, 2019

Gardens British Columbia is proud to partner with and help organise the 2019 North American Garden Tourism Conference, where gardens, garden marketing experts, academia, and the tourism industry meet to discuss best practices and new and emerging strategies geared to growing both sectors from a garden tourism perspective.

The 3 day conference takes place in Victoria, BC, Canada’s garden city, Sunday, November 3 to Tuesday, November 5, 2019. Conference delegates and speakers are coming from Canada, the US, Europe, Korea, and Japan. The majority of conference delegates are expected to be from Canada and the US — to register, go to the Garden Tourism Conference Registration page.

Register for he Garden Tourism Conference

Join garden and tourism leaders and develop new garden marketing strategies. Take your business to the next level.

Traveling via Air Canada? Use promo code: HXEP8UW1 for a 10% discount.

The conference will have ale place at the Hotel Grand Pacific downtown Victoria, overlooking the inner harbour. They offer conference attendees a special rate of $139 per night, plus applicable taxes! Guests should call 1.800.663.7550. Identify yourself as a delegate of the North American Garden Tourism Conference and/or quote booking number MAR18CGC. 

Gardens BC members, Brian White, Ph.D., Program Head for the Master of Arts in Tourism Management at Royal Roads University with speak on the tourism opportunities around the Garden Bathing phenomenon.Kate Onos-Gilbert, récipient of the Order of the Tulip, and owner/operator of both the Chilliwack Tulip Festival and the Chilliwack Sunflower Festival will tell us how she got From a Tulip Bulb Farm to a Garden Tourism Attraction. And Dave Cowen, CEO of The Butchart Gardens and president emeritus of Gardens British Columbia will update us on British Columbia’s garden tourism strategy.

In addition, the Canadian Garden Tourism Awards and the Top 10 North American Gardens Worth Travelling For will be announced at the Awards Luncheon on Monday, November 4, 2019. Watch this space for further exciting details.

The Garden Tourism Conference is managed by the Canadian Garden Council, and organised in collaboration with tourism and destination marketing partners: Destination Greater Victoria, The Butchart Gardens, and Gardens British Columbia.  Sponsorship partners include: the American Public Gardens Association , Communities in Bloom, and the Canadian Nursery Landscape Association. Read the conference invitation and media release.

Garden Tourism Conference flat sheet

The 2019 Conference theme is: Taking Garden Tourism to the Next Level

Taking: Looking at what others are doing, what’s happening elsewhere and seeing how you could adapt to enhance your garden tourism offering.
Garden Tourism: Working with the Tourism Industry, Destination Marketing Organizations and private sector tourism ‘worlds’ to integrate garden experiences.
Next Level: Enhancing the competitiveness of a destination’s garden tourism assets and offerings resulting in increased tourism visits and spending for the destination and the garden.

Read the full conference program and discover the wide range of topics which will be presented, from How a Flower Changed Portland Oregon to Beyond the Garden: the Chelsea Fringe Festival a Model for Activating Cities and Regions.

At the 2017 Garden Tourism Conference in Toronto, Gardens BC members received more than 10 garden tourism awards. We are excited for all gardens and garden industry members in British Columbia, good luck at the awards luncheon, and hope to see you at the conference.

After 3 days of cutting edge garden tourism talk, we should be up to speed and ready to read Richard Benfield’s sequel to his 2013 book, Garden Tourism, scheduled to come out in February 2020 titled, New Directions in Garden Tourism. I know, I can’t wait, can you?


Canadian Garden Council: Celebrating Canada’s magnificent garden experiences and garden tourism via Garden Days, Canada’s Garden Route, North America Garden Tourism Conference and Garden Tourism Awards.

Conseil canadien du jardin: Célébration des magnifiques expériences jardins du Canada et le tourisme jardin via: les Journées du jardin, la Route des jardins du Canada, Conférence sur le tourisme jardin et les Prix du tourisme jardin.